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Our Core Values

Our core values are six principles which are deeply embedded in everything we do. 

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Integrity

Everything we do is done with integrity, honesty, transparency and ethically.

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Leadership

We believe in leading by example helps to motivate others to see our vision and empower them to do the best in everything. 

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Kindness

We believe in demonstrating empathy and compassion with others through our actions. 

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Accountability

Not only are we accountable to our stakeholder, but ultimately to Allah therefore we are committed to operate within the principles of Shari'ah.

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Humility

Putting the needs of others before our own. Being humble in our actions creates an open mind and recognition of the strengths of oneself and others.

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Sincerity

Our most important value of Sincerity encompasses all our core values; Integrity, Kindness, Humility, Leadership and Accountability. Everything we aim to do is for the sole pleasure of Allah.

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